MM Podcast Episode 009: Newspaper, Radio, and Television Ads for Car Dealers With Terry Lancaster

In this episode of the Motorcar Marketing Podcast I interview auto marketing expert Terry Lancaster. Terry’s company, Instant Events, has been creating the biggest, loudest, most obnoxious car dealer commercials in the history of big, loud obnoxious car dealer commercials. In the interview he gives a ton of great information about how car dealers can succeed with offline media.

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